New York, NY (September 15, 2016)- Philadelphia native, Troy Adkins,approached New York Fashion Week with a “go big or go home” mentality. OnSeptember 14th, for the first time ever, VOLARE made history by presenting the first ever big and tall menswear show to debut during New York Fashion Week.
The star studded runway show sponsored by VOLARE, Gio Global Management,Divine Influence PR, Maestro's, Given Tequila, Imagine Lifestyles, Perfection Styles, and ICU Network, featured Actor, Jamal "Gravy" Woolard (Notorious/All Eyez on Me), Hip Hop Recording Artist, Fat Trel (Maybach Music Group/Atlantic Records,) Music Producer/Reality TV Personality, Cisco Rosado (VH1 Love & Hip Hop NY), Jay Alford (formerly of The New York Giants), Boxing Heavyweight,Jarrell “Big Baby” Miller, Brandon "Scoop" Robinson (Host of CBS' Brown & Scoop), Jermaine Jones (American Idol Season 11), Recording Artist, BIGG Homie, and Peter Parrkker (Filmmaker/Director), all strutting their big and tall status.
The groundbreaking collection was also viewed among an elite, standing room only crowd of industry movers and shakers and celebrities such as celebrated Brawn IMG supermodel, Zach Miko and wife Laura Miko, Mama Jones (WE TV Jim & Chrissy Vow or Never), TV Personality, Shauna Brooks, Fashion Editor, Shatonia Amee, Recording Artist, Barry Bondz, Designer, Jason C. Peters, Socialite Zach Simmons, and brawn blogger, Michael Anthony Spearman, and more.
This year, NYFW S/S 2017 met the poised “big guy” as 28 year old Troy Adkins introduced fashion influencers to his highly anticipated VOLARE collection. Capturing the very essence of the big and tall guy, Adkins presented an innovative array of trendy, street wear with an European influence in fit and fashion.
Actor, Jamal “Gravy” Woolard embodied the spirit of the collection, donned in ‘Buttah Baby,’ VOLARE'S Tan suede trench coat with caramel lambskin lapels and detailing. Another winning moment was when MMG Recording Artist, Fat Trel, shut down the runway in a Midnight Blue VOLARE plush sweatsuit paired with gold chains.
An additional strong highlight from the show was a custom varsity inspired denim button down with a signature ‘VOLARE France’ emblem modeled by Marquis Neal. VOLARE was also honored to give a homeless man turned model, the opportunity to feature in its 18 piece NYFW collective.
The finale belonged to TV Personality, Cisco Rosado, of Love and Hip Hop NY, who closed the show in a custom red VOLARE Jersey. The collection also featured an eclectic mix of structured leather jackets, collar shirts, athletic wear, denim, and men's boxers.
Described as one of the “best dressed brawny men in the city of brotherly love,” VOLARE’S creative visionary, Troy Adkins, not only credits VOLARE’S debut collection as homage to his longtime friend and supporter who recently passed away, but is also a representation of brawn men everywhere.
“VOLARE is an extension of every man,’ says Adkins. “Whether short, stocky, tall, or lofty, VOLARE is the new revolution in of big and tall clothing. We are here to stay.”
WATCH Jamal “Gravy” Woolard’s Exclusive Interview with Vibe Magazine Discussing All Things VOLARE Here.
VOLARE is an upscale streetwear brand for the Big & Tall fashion enthusiast, and was cultivated through the fashion lens of its "Big Guy" curator, Troy Adkins. Adkins, a well dressed board room hustler, took a conscious and innovative approach to the practically non-existing Big & Tall fashion industry. The aesthetic of the brand is clean cut silhouettes with the influence of the streets, serving up a healthy mix of tailored trendy pieces with a classic T-shirt and snapback look.