All About the Color BLACK

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All About the Color BLACK

 

 Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. ... It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated. 

Black is associated with power, fear, mystery, strength, authority, elegance, formality, death, evil, and aggression, authority, rebellion, and sophistication. Black is required for all other colors to have depth and variation of hue.

he color black affects the mind and body by helping to create an inconspicuous feeling, boosting confidence in appearance, increasing the sense of potential and possibility, or producing feelings of emptiness, gloom, or sadness.

In western countries black is the color of mourning, death, and sadness. Black often represents the emotions and actions of rebellion in teenagers and youth. The color black can represent both the positive and the negative. As the opposite of white, movies, books, print media, and television typically depict the good guy in white and the bad guy in black. In more recent times, the good guy is shown in black to create mystery around the character’s identity.

HOW THE COLOR BLACK AFFECTS US PHYSICALLY

  • makes one feel inconspicuous
  • provides a restful emptiness
  • is mysterious by evoking a sense of potential and possibility

THE MEANING OF BLACK AROUND THE GLOBE

  • In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. Black was associated with water, north, and winter.
  • In Aztec culture, black represented war because black obsidian glass was used as the cutting edge of battle swords. It was also the symbol of religion; priests wore no other color but black.
  • In the west, black is the color of mourning but the custom of wearing unadorned black clothing for mourning dates back at least to the Roman Empire, when the Toga pulla made of dark-colored wool was worn during periods of mourning.
  • In rural areas of Mexico, Portugal, Spain, Italy and Greece widows will wear black for the rest of their lives. The immediate family members of the deceased will wear black for an extended period of time.
  • In England, taxi cabs are traditionally black.
  • In China, black is a traditional clothing color for boys.
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