You Go Girl: Zendaya Coleman Named as Covergirl’s new Brand Ambassador
And once again, Zendaya Coleman continues to slay and radiate in her #blackgirlmagic .
This week, Zendaya Coleman announced on her Instagram that she is the new face of covergirl!
After showing a 10-second clip of her fabulous Covergirl commercial to be featured during the Grammys on February 15, Zendaya released a press release expressing her excitement over her new gig.
I am so honored to join the company of a roster as celebrated and diverse as CoverGirl's,” Zendaya said in a press release. "I can't wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality."
Covergirl also expressed the same happy sentiment towards Zendaya.
"Watching Zendaya's work and authentic conversation with fans in social media was truly inspiring to us at CoverGirl," said Esi Eggleston Bracey, Executive Vice President, Global Color Cosmetics, P&G. "She is not afraid to stand up for what she believes, and makes no apologies for who she is -- we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.”
Prior to working with Covergirl, Zendaya teamed up with Mattel to create her very own barbie doll as a representation of black beauty. She has also been very vocal about empowering young women and encouraging them to love themselves.